Banisha Singh Anand has been appointed as Business Director for the Middle East & India at Logi5, where she will be based in Dubai. In this role, she will lead the company's sales efforts across these regions, helping brands leverage location intelligence to create smarter connections and drive impactful results.

Anand is a result-oriented sales and partnerships leader with over 14 years of experience scaling revenue and forging high-impact strategic partnerships across the digital, AdTech, and eCommerce sectors. She also excels in creating and executing go-to-market strategies, monetization frameworks, and multi-million-dollar sponsorship deals that drive sustained growth and competitive market presence.
 
Before this, she was the Agency Lead, India (Dentsu, OMG & IPG) at LinkedIn for over 2 years. Here, she acted as a Strategic thinker with a focus on global agency-centric strategies to accelerate client growth with API integration, scaled upskilling, and strategic JBA deals. Additionally, she was driving joint marketing efforts with the agency by providing valuable insights for strategic clients.
 
Previously, Anand served as Associate Director for Strategic Accounts at VerSe Innovation, working primarily on Dailyhunt and Josh for nearly three years. She played a key role in launching and developing innovative digital collaboration strategies for major accounts like Amazon Prime Video, Ceat, Netflix, and Dream11. Anand has also worked with leading brands such as Meta, Zeotap, Flipkart, and Inmobi.
 
In a LinkedIn update, Anand said, “Grateful, Blessed, and Excited to begin a new chapter! After an incredible 2+ years at LinkedIn, where I had the privilege to collaborate with brilliant minds and drive impactful initiatives for media agencies, it’s time for a new journey. I’m thrilled to join Logi5 as Business Director - Middle East and India.

Logi5 is built on a visionary idea: to leverage location intelligence and deliver smarter, data-driven solutions that transform how brands engage with their audiences and drive meaningful commerce opportunities.
 

A big thank you to Gulrez Alam for his trust and inspiring vision - it’s both a privilege and an honor to contribute to this exciting journey and push the boundaries of innovation in advertising”.