India’s leading two-wheeler manufacturer, Hero MotoCorp is entering into the edtech space. Now, the company has initiated the hiring process for its various key positions for a soon-to-be launched edtech platform.

A job posting on iimjobs for ‘Head-Human Resources’ for the new startup’ reads, “As part of our continuous efforts to reach out to more and more students across the country, we are in the process of building a new edtech platform. Our vision is to offer uniquely designed programs across domains and functions that are mapped to real roles and industry-demand. The focus will be on disrupting and reimagining university education and skilling for working professionals by offering high-impact online certification and degree programs. It’s time to put the fun back into learning!”

Also, another job posting for a UI/UX designer at the Hero-owned edtech startup was observed on LinkedIn.

The launch of its own edtech startup would be a logical move for the company, given its foothold in the education space for years. The Munjal family, which founded the Hero Group with Hero Cycles in 1956, is also the promoter of BML Munjal University, besides various other colleges and schools across the country.

Several startups such as BYJU’S and Unacademy posting unicorn valuations and are witnessing steady growth in users and revenue, the Indian edtech sector has boomed of late. This has urged the big business houses to notice the growth potential in the sector and find a point of entry.

Reliance owns AI-based edtech startup Embibe and has over the last year, and has set up several offerings under the Jio umbrella such as JioMeet, which can be used by educational institutions.

However, in November 2020, Amazon rebranded the app to ‘Amazon Academy’. The app is currently in beta testing mode.

According to reports, the Indian edtech sector’s market size has been $2.8 Bn in 2020, and is expected to grow at a compound annual growth rate (CAGR) of 39 percent to reach a market size of $10.4 Bn by 2025, “The Future Of Edtech In India: Decoding the $10 Bn Market Opportunity”. Some of the major factors driving the adoption of edtech apps in India would be convenience and cost-efficiency of the products and services, a surge in out-of-pocket expenditure on education and a rise in course fees.

K12 learning, test preparation, online certification and skill development are predicted to be the major drivers of demand for Indian edtech startups in the coming years.