The government’s Open Network for Digital Commerce (ONDC) introduced an interoperable QR code, poised to transform the e-commerce landscape and empower a wide range of sellers, from local artisans to neighbourhood shopkeepers.

Traditionally, sellers have faced platform constraints, struggling to make their products visible to a broader audience. The new interoperable QR code, currently in its alpha phase, allows sellers to generate a unique code that customers can scan using an ONDC-registered buyer app, starting with magicpin and Paytm. The feature will soon expand across the entire network after initial testing.

“ONDC’s interoperable QR code breaks down the barriers that have held small businesses back. Now, every seller has the power to reach customers digitally, just like the e-commerce giants. It’s a massive leap towards an open, inclusive, and democratised digital marketplace”, said T Koshy, MD and CEO of ONDC.

Sellers can display their QR codes on storefronts, products, marketing materials, or social media, instantly connecting with customers both offline and online, according to the open network launched by the Department for Promotion of Industry and Internal Trade (DPIIT).

Last month, in a bid to empower micro, small, and medium enterprises (MSMEs), the government announced an initiative to onboard five lakh MSMEs to the ONDC.

“Think of the local shopkeeper, the street vendor, the artisan they can now be discovered and patronised by anyone, anywhere”, Koshy said. “This isn’t just a new feature; it’s a catalyst for economic growth and digital inclusion. Millions of businesses will come online, creating new opportunities and driving India’s digital economy forward”.

The interoperable QR code initiative marks a significant step towards an open and inclusive digital marketplace, enhancing visibility and opportunities for small businesses across India.