One of the SaaS solutions providers, SingleInterface for multi-location retail enterprises, has announced the engagement of Vipul Manchanda, as Vice President - New Business Development. In his current role, he will be accountable for chief new customer acquisitions. Manchanda will report to Tarun Sobhani, Founder and CEO, SingleInteface.

Manchanda has joined from Magicpin where he was the Vice President, Sales, and P&L- Large Brands. At Magicpin, he was responsible for the entire advertising revenue stream from brands across Retail, E-commerce, and other categories.

Manchanda brings in more than 20 years of experience, working across diverse industries, with expertise in building businesses from the ground up in media and start-ups. He has also led key positions at large media organizations like Star TV, Hindustan Times Media and The Times of India, according to a statement.
 

“I am excited to welcome Manchanda to head our New Business Development Team. Manchanda brings in a wealth of experience in location-based marketing and media, building and growing businesses, and leading high-performance teams. His deep understanding of the Retail landscape and passion for technology makes him the perfect candidate to lead us into a new phase of growth,” said, Tarun Sobhani, Founder and CEO, SingleInteface.

Vipul Manchanda, Vice President – Business Development, states, “In the dynamic times we live in, consumer behavior is shifting rapidly and we have seen ubiquitous adoption of digital as a means of discovering, connecting, and transacting with physical retail locations. Thus 'Near-me' searches have become immensely popular. SingleInterface has a robust portfolio, and a successful track record of helping brands & multi-location enterprises drive immense growth in customer acquisition. As I embark on this journey with Singleinterface to lead New Business Development, I look forward to further consolidating their dominance in the Hyperlocal Marketing category.”