This Diwali, SMFG India Credit has launched a poignant brand film titled Teri Pragati Ki Udaan, Banegi Iss Tyohaar ki Nayi Pehchaan, which honors the strength and potential of women across India, particularly those from underserved communities. The two-minute film emphasizes the aspirations, resilience, and relentless pursuit of dreams exhibited by women, highlighting SMFG India Credit's commitment to supporting their journeys through tailored loan offerings.

The film showcases the stories of four women who embody determination and hope as they navigate their paths toward financial independence. Narrated by acclaimed actor Divya Dutta, the film emphasizes the various challenges these women have overcome, illustrating how encouragement and support can lead to significant change.

Ajay Pareek, Chief Business Officer of SMFG India Credit, expressed the company’s ethos, stating, “Women are seen as a manifestation of Goddess Laxmi, and when they prosper, so does the household. This brand film is a Diwali tribute to all women across India. We are deeply inspired by their resilience and drive. Women have always been central to our mission of driving financial inclusion, and our support goes beyond just providing loans; it’s a partnership throughout their life journey”.

The film was conceptualized and created by Left of Centre Marketing and is now available on various social media platforms, including LinkedIn, Facebook, Instagram, YouTube, and X.

This release comes on the heels of SMFG India Credit’s recent Navratri campaign, which featured nine AI-generated short videos celebrating different virtues of modern women, from divinity to resilience, as they strive for success in their endeavors.